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Jessica Crooker

Three Traits of The Most Valuable Team Members
When Something Isn’t Clicking—Start Here Every leader has been there. You’re coaching an employee, giving feedback, offering support—but...
Jessica Crooker
Mar 253 min read
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7 Years Later: How My Strengths-and my Leadership-Have Evolved
In 2017, I took the VIA Character Strengths Assessment for the first time. My top strengths back then? Judgment, Kindness,...
Jessica Crooker
Mar 182 min read
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The Leaders Who Truly Invested in Me Had This in Common
Leaders don’t build teams. They build the people who make teams great. I’ve worked for a lot of leaders over the course of my career—...
Jessica Crooker
Mar 122 min read
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One Way You’re Missing Out on Huge Growth Opportunities? Staying Inside Your Bubble.
It’s easy to stay focused on your own company, team, and work—especially if you’re at a larger, well-resourced organization. But if...
Jessica Crooker
Mar 53 min read
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The Career Path Myth
Unpopular Opinion: I hate the phrase ‘career path.’ Why? Because it sets leaders and employees up for unrealistic expectations and...
Jessica Crooker
Feb 252 min read
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Confessions of a Fun Killer
I have a confession to make. I’m not fun. There. I said it. I'm the ‘fun killer.’ Some years ago, I was responsible for a two-day...
Jessica Crooker
Jun 2, 20242 min read
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4 Unexpected Reasons Why Leaders Should Delegate
A Tale of Two Cooks in One Kitchen My soon-to-be-husband and I cook most of our meals at home. We have a pretty good system, too–one...
Jessica Crooker
May 20, 20243 min read
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From Invisible to Valuable: Refining Your Vision
A leader told me he is concerned about how much (or little) his organization values his team’s work. As a result, he feels a sense of...
Jessica Crooker
May 19, 20242 min read
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A crucial mistake leaders make: ignoring cultural shifts
I started working at a founder-led company in its 10th year. The entrepreneurial spirit upon which it was founded was palpable. Cultural...
Jessica Crooker
May 11, 20242 min read
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This is your sign to connect
One of my team members recently told me: “I feel like we’ve been ships passing in the night a lot lately.” Uh-oh. This is not good...
Jessica Crooker
May 6, 20243 min read
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Hidden Threats to Your Team Culture: The Unspoken Rules That Undermine Success
Photo by Kristina Flour on Unsplash I bet you can think of one or two unspoken “rules” of your team or corporate culture. They aren’t...
Jessica Crooker
Apr 16, 20242 min read
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Debunking the Myth: Employees don't leave jobs, they leave leaders.
POV: One of your employees resigns. How do you feel? A. like a failure of a boss B. anxious that productivity will slow C....
Jessica Crooker
Apr 13, 20242 min read
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